Thursday, May 5, 2011

Insight on the How To Think Innovatively and Stay Alive in the Fashion Industry

Kimora gives some great advice in this video about staying afloat in the current economy state. First of all, she points out how selling your business once you've built it up is a great way to bank some serious dough. And how right she is. Some people get super attached to their brands, which I can understand as I am attached to my own. You raise it almost like a child, and when someone offers to buy it, it may feel like they want to take away your baby. But please- let's not be selfish here. Considering the fact that this person or company even has the resources to set a decent price on your company that even has you contemplating the idea is proof in itself that they have even more means to run the company. No one is going to spend tons on a company that they plan to lose money on. So by not selling, you are really just holding your company back from its full potential, and wasn't that your dream in the first place, to take it all the way to the top?? Kimora also mentions that with the money you have now made on the sale, you can go and start another business. They didn't buy your talent- you still have that. So if you're really attached to the idea that you want to run your own company again, you now have the means to do it, and probably even better this time since you have a ton more capitol to play with, not to mention all the experience and contacts you probably have from the first business you started. Or, make it part of the contract that you stay onboard with your company as a director or chairperon as Kimora did. That way you are still a part of what you started and don't have to fully detach.

Kimora also talks about having flexibility in dealing with the current economy. This is vital for survival  in any business. If your product is simply not selling because the price point is too high... or the item is not a necessity for consumers, reworking a plan to regain attention is key. Creating an affordable version of the product gives consumers the experience of the brand at a lower price point and builds revenue for you to stay alive until the economy allows you to reintroduce your higher priced items back in the main focus.
Great tips to consider!

Monday, March 28, 2011

Shame On You A&F!!!

     All I know is that if I had daughter, there is no way I would buy this for her. Kids that young don't usually have a chest yet, and even if they do, why in the world should they be pushing it up? Parents are outraged and rightfully so. Is it just a publicity stunt? Maybe- who knows... and if so its a stupid one. I for one don't shop there anyway, but if I did, I would second guess going back to support such a non existent morale.
Shame Shame A&F!!!

Are We In The Future Yet?!?!

     Robo-Citizens in Japan huh. This has been in the works for quite a while. And frankly, I'm surprised at how low tech, bulky and slow moving the robots in this video are. Seems that there is more to it than what is being presented here. But then, that always seems to be the case. We've seen it before. Movies come out that look so high tech and futuristic, then a few years later, the same things used in the movie come out in the real world and we the consumer gobble them up quicker than you can realize it. Just to prove my point I'll give an example. Remember in Minority Report how it was so cool how they had the touch screen computers, then presto, we actually have them, especially on our phones. Even the ear piece phones from the movie.. du du du daaah, and so appears blue tooth. There are many more examples but I won't get into all that. My point is that this video seems to show us what it wants to. Giving us acceptance to the kind, gentle robots that move 1 mph. Just like technology. Come out with the new thing in the slowest, most undesirable model first, but make it seem super awesome and jack the price. A year later... model 2.0 hits and its faster, prettier and just oh so practical that we are crazy if we don't have it.
      Not that I can't see the good that having robots around would do us, but call be crazy if I sense some dehumanization approaching. Even if we don't encounter a man against machine scenario (which I wouldn't rule out either) we will eventually become reliant, more lazy, less communicative with real people, learn less, desire less, and so on.
       Just a funny side note about what the inventor says about manga and animation giving us acceptance to the friendliness of robots...... uhhh what about the tons of movies and tv shows warning against it? Just seemed a little one sided. As a creator, he should no better than to ignore such a fact. And as far as robots helping seniors... how many of your grandmothers and grandfathers would actually welcome a thing like that into their home??
---Not rhetorical, I am actually curious. And I will ask mine as well.

The ASE Contributors

            We are three young entrepreneurs-an animator, fashion designer, and artist developer/producer- that have come together with a shared love of art everything behind it. At ASE we share thoughts, collaborated projects, interesting findings and things that we think other entrepreneurs in the art fields may find useful. Our aim is to bridge the gap between business and art. As we continue to grow our own individual art, fashion and entertainment companies, we will share what we go through in consideration that many others are going through much of the same.
You can read more on our individual companies on our personal blogs and websites: